![]() ![]() Even Amazon, which gets almost all of its sales from e-commerce and cloud computing, has a much bigger ad business than Reddit, pulling in roughly $2 billion in the latest quarter.įor Reddit, luring advertisers makes perfect sense. Google, meanwhile, reeled in $95 billion in ad sales last year, and Facebook reported revenue of about $40 billion. Twitter, which has about the same amount of active monthly users, pulled in $655 million in ad revenue during the first quarter alone. Reddit declined to comment on its financials. The company will top $100 million in revenue in 2018, according to two people with knowledge of its finances who declined to be named because the numbers are confidential. ![]() ![]() To date, the business side of Reddit hasn't been much of a focus. When users visit Reddit, your brand will be seen in the top ad slot in their feed and throughout the sidebar." In the slide deck, it says companies can "own Reddit's most valuable advertising real estate for 24 hours. Reddit calls one of its new ad types a "top post takeover," which allows brand content to appear on the coveted front page. CNBC also obtained a 28-page presentation that Reddit has been sharing with advertisers, detailing the types of ad units the company is offering, with case studies from clients including Duracell, Toyota, Coca-Cola and JetBlue. In recent weeks, including at last month's Cannes Lions International Festival of Creativity, representatives from a half-dozen ad agencies told CNBC they've been pitched by Reddit within the past year about the company's plans to help brands target users. ![]()
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